That's why it might surprise you to learn that the National Advertising Division(NAD), which is the advertising watchdog that reviews advertising complaints and is part of the advertising industry's system of self-regulation, took issue with some of the advertising language Bodyarmor uses. I would drink this instead of soft drinks because it appears to be a healthier option and I regularly purchase 1-2 cases per week via Amazon and Walmart. I was constantly spitting up phlegm and one night feel and hit my head on the door jamb. They don't have caffeine, just coconut . I am realizing this is why. Very misleading and disappointing. It is notrecommendedfor kids to drink Body Armor, or any other sports drink, even if they exercise and engage in sports regularly. I bought these because they said it was more hydraytion and better for you. Oh my Goodness, I just bought another pack from Sams Club. Pleas add me. The plaintiffs said they purchased the drinks because they believed they would benefit their health. Data is a real-time snapshot *Data is delayed at least 15 minutes. What a waste of my money & time. 20 ct. More Information: Kosher. The store will not work correctly in the case when cookies are disabled. Please add me.. We drink these all the time and had no idea !!! Coke is based in Atlanta,. I had NO idea that amount of sugar was contained in that product. And she is not alone. "There's definitely something other than mold in there.". The beverage giant bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder. Erythritol is a sugar substitute which is an ingredient in the body armour lyte which states no added sugar substitutes. It comes with the following nutritional stats: 600mg Of Potassium And A Total Electrolyte Blend (including Potassium) Of 704mg 200% Recommended Daily Intake Of Vitamins B3, B5, B6, B9, And B12 Read more about it in our article. He'll be sharing ideas on how to upgrade Coke's marketing, packaging and innovation. I fell for this brand packaging! Im 71 and knew nothing about sports drinks. Says 35 calories for the whole bottle 33g carbs is 132 calories! The labels on many drinks say they contain added minerals and even vitamins, or . I definitely want added. Please add me!! Duped. VT-19, with its torpedo delivery training, used that method with some success. Apparently not :(, WOW!!!! Bodyarmor's stellar showing certainly teed up the company for success. Ryan Blaney, driver of the #12 BodyArmor Ford, celebrates in the Ruoff Mortgage victory lane after winning the NASCAR Cup Series Coke Zero Sugar 400 at Daytona International Speedway on August 28, 2021 in Daytona Beach, Florida. Still floating. Please add me. Disappointed, thought this drink was healthy, now I am beginning to wonder if anything is truly what advertisers state they are?? I bought these for my athletic grandsons!!! The estate of the late NBA star will receive roughly $400 million from the sale, according to The Wall Street Journal. BODYARMOR Sports Drink in bulk will keep you on your game from the opening tip to the final whistle.About BODYARMOR Sports Drink Variety Pack: No Artificial Sweeteners Low Sodium B Vitamins . I have the bottle it in my fridge. The Bodyarmor deal is Coke's largest brand acquisition, topping its purchase of Costa Coffee in 2018 for $5.1 billion. lease add me, ugh, drank too many of these in hot summer. Sports drinks are essential to have handy when participating in intense exercise as they replenish electrolytes in the body such as sodium, calcium, and potassium. Add me please, I just started buying these this year!!! I thought they were a healthy alternative to other sports drinks & diet sodas. I'm after closure. The 8 grams of sugar come from fructose*, honey (* for flavor) So, this is nothing special. I used these for superior hydration or so I thought due to medical treatments I receive every 2 weeks that I need to be super hydrated for with something healthier I thought, I guess not. Wow! ", To be fair, the challenge around this language came from its competitor, Gatorade. By submitting your comment and contact information, you agree to receive marketing emails from Top Class Actions regarding this and/or similar lawsuits or settlements, and/or to be contacted by an attorney or law firm to discuss the details of your potential case at no charge to you if you qualify. Of others we cant trust father look over us. I just hate plain water . Repole and BodyArmor President Brent Hastie will also stick around to help Bodyarmor in its quest to overtake Gatorade. If I was fooled how easy would it be to the average person who cant read a nutritional label. While she considers whether to file a lawsuit, she said one thing is certain -- her days of drinking coconut water are over. Please add me. Add me to the list. After finding out about the drink and seeing people finding nasty things in the bottom, I will not purchase again. They should be ruined after the lies but nope they rebrand and have a sale and they come back to lie again. The plaintiffs allege that the BodyArmor SuperDrink labeling is designed and intended to mislead consumers into thinking the products are healthy drinks. Yes I do feel mislead I buy these drinks for my son all the time a few times a week unbelievable please add me, Add me please I buy CASES Of them for myself and my children thinking it was a healthy choice please add me. Just bought 2 cases a couple days ago. While body armor offers a great deal of protection, it can't protect against every possible threat. Yes, it is. I feel like most people here are judging body armor off of the full calorie version, or has never even looked at the label. I guess I never looked at the sugar content. A juice concentrate is a concentrated version of a fruit juice that is obtained by evaporating the water content of the juice. It was really nasty and it tasted really thick," she said. Shares of Coke have risen 2% this year, giving it a market value of $242 billion. Body Armor is a solid sports drink for moderate to extreme workouts. Yes. The release also clarified that this does not mean the sports drink is not prohibited from saying that it uses "natural sweeteners, natural flavors, and colors from natural sources in its products. We buy these all the time thinking they were healthy wont do that anymore !! Lost 16lbs in 2 months just by cutting back to "social soda" and drink tea the rest of the time. Being a cancer patient and being deceived by the high sugar content angers me tremendously. Breastfeeding moms are the original athletes, so it makes sense to us. I believed them to be safe for my G/grandson. Please add me. I was drinking up to 10 bottles a day while in extreme heat think it was a good water for me. Packed with potassium-filled electrolytes, antioxidants, coconut water, and vitamins. Bodyarmor, a sports drink created in 2011 by the co-founder of Vitaminwater, Mike Repole, and with backers that included the late NBA legend Kobe Bryant and NFL quarterback Andrew Luck, earned $100 million in revenues, asFortunereported. It rained on your bottle? Your daily values may be higher or lower depending on your calorie needs. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BODYARMOR as a premium sports beverage above its own Powerade brand. I thought they were a better choice of electrolytes as I have epilepsy and blood sugar issues. First thought it wasnt shook good yea it still didnt dissolve. I have been drinking these for a couple of years and didnt know why my urine was so dark. "I just want answers," she said. Because my flavor of choice is named and labled peach mango, I assumed it contained real peach and mango. Plain old bottled water is sharing more shelf space these days with flavored and fortified drinks. I purchased this believing that it was good gor myself and my husband. Why The Hype? After opening the beverage and taking a sip, Kline said she noticed something was very wrong. Please add me.Me and my family were drinking these until the news of this came out, utterly disgusted. This is so scary for me to think how much sugars I was consuming. I thought these were good for me! I was told by my doctor that it would help increase my milk supply for breastfeeding and have had two a day for six months and Ive gained so much weight its unreal. However,it must be noted that coconut islistedas an allergen by the FDA. When will our Politicians help us and stop the fine and shut the shit down. We encouraged others to purchase the drink. So did my boys, and yes I do have heart issues, please add us! If an attorney would please contact me. We have six organs with special processes that help get rid of unwanted metabolites and unwanted toxins. Add me. Judge Illston dismissed the plaintiffs first version of the class action in March because it was insufficient. Add me I was drinking that stuff for years when I thought it was a healthy sports drink alternative Documentation as well. [The plaintiffs] both amplified those allegations and added new allegations about the fruit-based labeling that, when viewed holistically, plausibly state a claim that a reasonable consumer was misled into believing that the drinks benefitted their health and well-being, Judge Illston wrote in her ruling denying the motion for dismissal. To sweeten the drink, pure cane sugar is added. Started drinking these because theyre coconut water based(at least thats what its supposed to be) which helps me to rehydrate better than plain water or sports drinks. The presence of these vitamins is helpful as they help neutralize the free radicals produced due to oxidative stress during the workouts. Im also pre-diabetic and trying to get healthy. I now have read on the companys website that you should not have more than 1 a day and not one that has been opened more than 24 hours. In 2017, the company launched two drinks: a lighter, even healthier version of their sports drink called Bodyarmor Lyte, boasting just 20 calories and two grams of sugar per bottle, along with their designer water called Bodyarmor Sportwater, which has the added bonus of a performance pH 9+ and electrolytes. Terms and Conditions. Hi Candy I was brought here by googling white stuff in Body Armor which lead me to your comment. Dammit Body Armour! Their market performance didn't go unnoticed. 40 milligrams of sodium for electrolytes. But is this the so-called healthy premium sports drink as touted? Cane sugar here could simply mean the regular sugar that is derived from sugar cane. Ive purchased several bottles but didnt realize the amount of sugar please add me, Please add me been buying these for awhile thinking they were s more healthy alternative to other energy drinks. BODYARMOR is an American sports drink brand fully owned by The Coca-Cola Company. It contains a lower sodium content (20mg) than other sports drinks and is packed with a variety of vitamins. I bought these for my daughter when she was avidly into sports thinking I was helping her Vita Coco asked Kline for the substance so it can be tested, but she declined because she said she wants an independent test. FILE - A Coca-Cola sign hangs outside a Coca-Cola distributor, Tuesday, Feb. 9, 2021, in Bedford, Ohio. Judge Illstons ruling says the plaintiffs revised class action lawsuit complaint includes new allegations about the fruit-based labeling of the sports drinks (such as the naming of drinks in flavors such as Strawberry Banana, images of named fruits on the labels, and advertising that the flavors are natural).. Add me bought many drinks 30 or more but have no proof of purchase got all at Kroger. So disappointing, I figured it was just normal postpartum sickness. 70 calories. I drink these daily because thought were healthy.will not be anymore. Therefore, giving kids sports drinks may cause an electrolyte imbalance as mainstream drinks are formulated based on adult recommendations. After 2 weeks at work I started to feel thirsty all the time and could hardly talk as my mouth was so dried out. Not anymore. !..ADD ME!! I wondered why my sugar was going up so much. EPA requires water utilities to test for and address many germs and chemicals in their drinking water systems. Filtered Water, Erythritol, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Stevia rebaudiana Leaf Extract, Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5), Natural Watermelon Flavor with other Natural Flavors, alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Guar Gum, Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A), Cyanocobalamin (Vitamin B12). Costa Coffee in 2018, becoming its second-largest shareholder another pack from Sams Club out about the and. Have epilepsy and blood sugar issues I wondered why my urine was so dark with some success year!!! # x27 ; s stellar showing certainly teed up the company for success, topping its purchase of Costa in... Pack from Sams Club to oxidative stress during the workouts values may be higher or lower depending your. 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